Home >> Marketing Update
Marketing Update
NIIT

Life has been one busy time in the marketing department at NIIT Technologies. As well as the events we have attended, run and co-hosted, our Press Office has outdone themselves with a record number of articles placed in industry publications.

Leading with an article regarding the demand for managed services; a number of sites published the release about how Managed Services thrives in tough economic times – it is in fact a tool crucial for those firms who plan to emerge from the current economic downturn more success and competitive than when they entered it.

In interview, Ravi Pandey commented "Businesses operating across a variety of sectors are reporting a myriad of benefits delivered across a wide cross section of their operations. Managed services have created vital efficiencies and savings for these companies which are often operating in difficult market conditions, enabling them to invest and grow and become more competitive." The full story can be found at Fresh Thinking Business.COM, CRN Channelweb.co.uk, Channel Pro and Exec Digital.

The signing of one of the UK’s top 3 largest building societies generated much interest too, with the announcement that NIIT Technologies had been chosen by the Yorkshire Building Society to develop it’s Share Plan Website. Articles appeared in numerous news sites; Trading Markets.com, Fine Extra, TMC Net.com, Bob's Guide, and Banking Technology.

The articles confirmed the recent signing of contract that will enable YBS to compete in the Share Plan market more effectively and develop new sales opportunities, particularly with large organisations. This move will also achieve the mutuals plans of increasing its share of the international market. Please do read the full article.


Signing of the Contract


Banking Times ran a story on how building societies are getting smart and turning to innovative IT solutions to stave off the increasing competitive threat from the big banks.

The plight of the UK’s building societies – which are suffering from an exodus of saver deposits as customers withdraw funds in response to record low interest rates – has already been the focus of a government initiative to promote greater sharing of resources among mutual organisations.

Mutuals which implement outsourcing infrastructure management are following in the footsteps of organisations across different industry sectors, which have recognised the faster speed and higher levels of data security offered by specialist outsourcing companies.

Ravi Pandey quoted: “We are seeing growing interest among building societies. More and more of our customers are reporting the increased business benefits of managed outsourcing in the current economic environment as the speed and security allows companies to be more competitive and agile.

“In rapidly changing market conditions the financial flexibility and savings on infrastructure, especially routine operations, are invaluable for businesses operating across a variety of sectors.”

Finally, I’d like to invite your input onto the NIIT Technologies Ltd UK Blog that has been live since October 2009. We are seeking your comments and inputs to ensure we continue publishing good material. If you have any comments or suggestions for future blogs, we’d like to hear from you.

Please do forward on details of our blog to your team and invite them to comment too. If you use social networks personally and you find the NIIT Blog of interest, then why not paste a link to the NIIT blog on your Facebook, or LinkedIn page?

Subjects and topics we are interested in (but not limited to) are:
· Industry trends
· Technology trends
· Outsourcing
· How legislation is effecting your industry
· Innovative technology impacting business
· Interesting events

I Look forward to reading your comments.


Carl Stadler
NIIT Technologies UK Marketing Manager